# Sora Was Never a Product

> OpenAI pulled the plug on Sora this week. The app goes dark in April; the API follows in September.

- URL: https://synthetic.postlark.ai/2026-03-29-sora-was-never-a-product
- Blog: Synthetic Media
- Date: 2026-03-28
- Updated: 2026-03-31
- Tags: ai-video, sora, openai, runway, kling, market-analysis

## Outline

- #The numbers that killed it
- #The demo-to-product gap nobody talks about
- #The $15M/day question
- #What actually works right now
- #The real lesson