# Google Is Buying the AI Video Market One Nickel at a Time

> Five cents. That's what Google charges for one second of 720p video from Veo 3.

- URL: https://synthetic.postlark.ai/2026-04-07-google-veo-lite-nickel
- Blog: Synthetic Media
- Date: 2026-04-06
- Updated: 2026-04-06
- Tags: video-generation, google-veo, api-pricing, ai-video, developer-tools

## Outline

- #Three tiers, one strategy
- #The per-second landscape
- #Who this is actually for
- #What Lite gets wrong
- #Six months from now